#PAULISTA360

THE FUTURE OF METROLOPES

Stories, characters and movements that circulate and take place on Avenida Paulista , the  Brazil's most important cultural corridor, create the setting for a reflection on the paths and detours of social life in large urban conglomerates.

 

A documentary series  performative  by Leonardo Brant, freely inspired by the book The Polyphonic City by the Italian anthropologist Massimo Canevacci, who  addresses the aspects, philosophical and mythological, performative, aesthetic, architectural and urban, political and coexistence.

#PAULISTA360 | Transitory Territories [Civic City]

AVENIDA PAULISTA IN 360 DEGREES

Avenida Paulista is a living monument of diversity. Economic and cultural heart of the largest Brazilian city, it is a kind of lighthouse, from where everything is seen and everything can be seen. It is the contradiction and celebration of Brazil, the scene of political disputes, football and religion. And especially the space for dialogue between the differences.

Inaugurated on December 8, 1891 in honor of the inhabitants of São Paulo, it was already born as a symbol of grandeur. It was the first avenue in the state to be paved and is among the pioneers in terms of architecture and urbanism. It stands out for the sumptuousness of its palaces and large buildings and for the presence of its museums and cultural spaces.

What stands out on the avenue is the diversity. The most different audiences pass through there daily, creating the main stage for social struggles and conquests, in manifestos of all faiths and ideologies. It is the space for freedom of expression, the best example of democracy in a country in the process of consolidating institutions and spheres of coexistence and participation. Paulista is at the center of the discussion on the country's cultural, education and economic and social development model.

More than that, it has recently become a model recognized worldwide for its ability to project trends related to mobility, sustainability and creativity. The world has its eye on Avenida Paulista and the series #Paulista360  wants to present its complexity, its teachings and its contradictions, to inspire and rethink contemporary urban life.

Photos: Felipe Cohen

THE LARGEST CULTURAL CORRIDOR IN LATIN AMERICA

Between May and August 2017, we made a series of 16 mini-documentaries as a creative process and performance language experimentation. We witnessed the big  transformation  who lived to  Avenida Paulista, transforming  in one of the most important cultural corridors in the world, with the opening of museums such as Japan House, Instituto Moreira Salles and the reopening of Sesc Paulista.  

This entire process made us consolidate an extensive research on the stories, characters and vocations of this new avenue that opens up as a new possibility for coexistence, interaction and diversity.